Tebogo Malope, a South African filmmaker, discover the 24-year-old homeless man last year in Johannesburg when he posted a sidewalk interview with Dladla talking about books and the positive influence that books have on readers. Since then, he has gained international popularity and attracted far more pedestrian interested in some literary chats. Although Dladla earns money by selling the books to adults, he gives away books for free to kids. “They can still take this reading thing and turn it into their habit,” Dladla said in the video interview. “Their lifelong habit.”